12/12/2017, 03:00 pm to 05:00 pm
Kidder 202


Agenda: 

Intros/icebreaker 5-10 - Derek

  • Roundtable Introductions

Web Services Updates 10-15

Topics:

  • Analytics and Remarketing:
    • Facebook Pixel in my Drupal?: Claire Meints

    • Google Analytics Module: Sher Fenn

    • Google Data Studio: James Thomas

  • Site Show and Tell:
    • UHDS Updates: Jen Rouse

Minutes: 

Paragraph Updates:

  • More divider/menu colors to separate content in paragraphs

  • Divider bundle- three options, size, color, additional line

  • Don’t overuse it!

  • Colors available: NO GREEN AND YELLOW

New Staff:

  • Nick Piatt

  • New job opening for two developers

DrupalCon:

  • MWS folks going to the upcoming DrupalCon in Nashville.

  • Matt Hansen or Sher Fenn would be good to talk to about whether it’s right for you to go.

  • There are sessions for Higher Ed and all areas.

Drupal 6:

  • Almost done transitioning!

Localist:

  • Cloud based event calendar for OSU that will replace our current one.

  • Derek is project sponsor for it

  • Will happen within next 3 months

Digital Experience (DX):

  • New project within WMS

  • Creating next gen capabilities for digital experiences: API driven, personalized, channel agnostic experience on the web.

  • We have a small investment to work on this.

Drupal 8:

  • Have been tracking D8 module progress, keeping an eye on all of it.

  • 8.4 was a huge update, world-shaking!

  • Waiting for the dust to settle, slow down at this time of year, it will ramp up after the holidays.

UC Davis Sitefarm:

  • Created for Higher Ed

  • Easy to update

  • Won’t take exact distribution but want to do something similar.

  • Take template and throw into developer stack and it will pull everything from UC Davis.

  • This is a kickstart instead of starting from scratch so we don’t have to build all of our own modules can instead pull from them.

Facebook Pixel:

A Facebook Pixel is useful for anyone who needs to market anything through Facebook. If you aren’t in charge of the actual marketing for your unit, you might recommend this because it’s incredibly useful.

You know how you’re on Amazon, looking for a pair of shoes. Then you go on Facebook and suddenly every ad you see is about similar shoes? That’s the Facebook Pixel. The concept is that it lives on your webpage and when someone visits, if they have a Facebook account, it stores their info, then when they return to Facebook, you can remarket to them.

Set up:
  1. Facebook> Page> Ad manager > Hamburger menu>Facebook Pixel

  2. Go to “Set up” and choose “manually install the code yourself”

  3. Open your site> Structure>Blocks (this could also be done by JS injector but when I was trying it didn’t work, so this is another option)

  4. Add block, create it above everything else including the nice menu.

  5. In the block, copy and paste the code from Facebook, keep it at all pages

  6. Go back to Facebook. Here you can add events. If you want to track how many people click a button, you can do that. A lot of the other options are more for businesses “add to wishlist” “add to cart” and there’s a lot more you can do there, but I’m going to stick with the basics for now.

  7. You now have a Facebook Pixel.

  8. Install the Pixel Helper, it’s a chrome extension that will track if your Pixel is working.

  9. Now, explore what you have. You’ll see your Events tab, which gives you a graph of the pageviews, as well as info on various events you might have added before (add to cart, etc.)

  10. Activity tab lists out the last 100 interactions with each event, I’m focusing on Pageviews again because that’s the most useful for a university website.

  11. Settings: the most useful tab. This is where you’ll segment out your audiences.

    • First: Create Custom Audience. You can start with all website visitors, it’s useful to have that to start with. Always change the days to 180, that’s the most available. Name your audience and create.

    • Track a microsite: add in all URLs for microsite, so any time someone visits any of those pages, you can track it, and then market that program to them again. Create a few of these for any topic on your site, and you’ll be able to market in those areas.

  12. If you have any trouble there’s a diagnostics tab, though I haven’t found that to be particularly useful, so you can always talk to me (Claire Meints: claire.meints@oregonstate.edu)

Google Analytics Module:

  • Use the online manual

  • Not turned on- if you want it, you have to ask to have it turned on (submit a help ticket!).

  • Google analytics available through URM, but you might also want to use the module.

  • You can track PDF downloads.

  • Getting started:

    • Need Google Tracking ID

    • Configure the module (only architects), mostly just need to paste ID number, settings out of the box are pretty good, if you don’t want admin/users/role are filtered out

  • Comments:

    • Block users from analytics rather than Drupal

Google Data Studio: James Thomas

  • Kelly Holcomb (URM) is a good contact for getting set up on Google Analytics

  • Side note from Michael: always check what exists first!

  • Hierarchy: account> property> views

  • Session: includes multiples page views, events, ends after midnight 30 min inactivity

  • Bounce rate: single page session- goes to one page on your site and doesn’t come back, if it’s a link on a poster/landing page high bounce rate is okay

  • Events: snippet of code to add to links, category, action, label, value

  • Campaign URL Builder: a tool to add in extra information, google will shorten it for you.

  • Google data studio: can share analytics across the organization

  • Chrome extension for google analytics can see heat map

  • Google analytics app

  • Google search console: separate from analytics, looking at what people get when they search. can see what sites people reach most through search, includes pdfs. Can see what links to site and what they’re linking to. If you’re changing website you can reach out to people who are linking to you. Good for reputation management, if you see something getting lots of hits you can figure out why.

  • Interest in a Google Analytics working group. Erin/Kegan looking into putting something together.

Site Show and Tell

Jen Rouse and her student-developer Kevin gave a comprehensive presentation on some of the in-depth restructuring of the UHDS Residence Hall feature and overall site structure.