Videos

Background video strategy

Background videos can serve as powerful visual for your website. However, they are also hard to do well. The way the video is edited can provide either a striking visual or it could be a choppy and confusing experience that distracts your users. The safest bet is to display only 1 scene that has minimal change to the frame of the video, like the video above. If there are multiple scenes, the transitions shouldn't be choppy or jump abruptly.

Not every page needs a background video. Background videos are hard to do well, so it's best to do fewer of them well to provide maximum impact. Save them to show off your most impactful aspect of your department or program.

Read the Drupal how-to for background videos for more detailed information about technical specifications and compression.